How Auragen Transforms Upcycled Fish Scales into Regenerative Fabric
Every year, millions of tons of fish are processed across Southeast Asia, from Thailand’s busy ports to small coastal communities that depend on the ocean for their livelihood.
While this industry nourishes millions, it also leaves behind an often-overlooked problem: mountains of discarded fish scales.
Traditionally, these scales are treated as waste, piling up in landfills or washing into waterways, contributing to pollution and odor.
But inside each one lies something extraordinary: marine collagen, a natural and renewable protein that can be repurposed into something far more meaningful.
The Auragen Approach: Redefining What’s Possible
At Auragen, we don’t see waste, we see opportunity.
Through our partnership with Filagen™ technology, we extract pure marine collagen peptides from upcycled milkfish scales, an abundantly farmed and sustainable species across Southeast Asia.
These collagen peptides are nano-bonded directly into the yarn, creating a smart textile that not only feels luxuriously soft but also actively supports your skin’s natural moisture balance.
The result is a closed-loop innovation that turns a global waste issue into wearable wellness.
Why Marine Collagen Matters
Not all collagen is created equal.
Marine collagen is cleaner, more sustainable, and more bioavailable than animal-derived alternatives. That means it’s easier for your skin to benefit from its natural properties, promoting hydration, softness, and resilience.
It’s also hypoallergenic, naturally antimicrobial, and free from additives, making it as gentle on your skin as it is on the environment.
And because it’s sourced from the byproducts of an existing food industry, there’s no additional farming or harvesting; every fiber helps reduce waste while supporting ocean health.
A Smarter Way to Create Comfort
Each Auragen garment represents thousands of upcycled fish scales that might have otherwise become waste.
By giving these materials new life, we’re supporting sustainable fish processing practices, reducing landfill use, and helping coastal communities protect their waters for generations to come.
From ocean to fiber to fabric, this process embodies a new standard of innovation, one rooted in empathy, science, and care for the planet.
Beyond Sustainability: Toward Regenerative Design
For us, sustainability isn’t a finish line; it’s a foundation.
Auragen’s collagen-infused fabric reflects a regenerative approach, one that gives back more than it takes.
We’re merging biotechnology and mindful design to create apparel that renews resources, supports skin health, and redefines comfort for a new generation of conscious wearers.
Because the future of fashion isn’t disposable, it’s restorative.
Purpose in Every Thread
At Auragen, innovation begins with empathy, for the planet, for the body, and for the communities behind our materials.
From discarded fish scales to advanced collagen fibers, we’re proof that care can be engineered, and that every thread can tell a story of renewal.
Our story begins in the ocean. Yours continues every time you wear it.