The Future of Everyday Basics
For generations, cotton has been the gold standard of comfort, soft, breathable, and familiar. But the world has changed, and so have our needs.
Today, we expect more from what we wear: comfort that lasts, care that’s sustainable, and performance that adapts to our lives in motion.
That’s where Auragen’s collagen-infused fabric steps in, redefining what “everyday basics” can mean.
The Comfort Evolution
Cotton is timeless for a reason: it’s natural, gentle, and easy to love. But over time, even the softest cotton can lose its shape, trap heat, and grow rough with repeated washing.
Auragen’s Filagen™ technology takes a different approach. By fusing marine collagen peptides directly into the fiber, we’ve created a material that feels as soft as cotton, yet performs on an entirely new level.
Auragen Comfort, Redefined:
- Hydrating: Helps your skin retain natural moisture.
- Breathable: Allows air to circulate freely all day.
- Durable: Resists pilling, stretching, and fading.
- Odor-resistant: Naturally antimicrobial without added chemicals.
It’s the next generation of comfort, built not just to last, but to care.
Sustainability That Goes Deeper
While cotton remains a natural fiber, its production often comes with hidden costs, heavy water use, pesticide reliance, and large-scale farming that strains ecosystems.
Auragen’s collagen-infused yarn begins with upcycled marine collagen, extracted from discarded fish scales that would otherwise become waste.
By repurposing what already exists, we reduce environmental impact while supporting circular design and ocean health.
It’s comfort that gives back to your skin and to the planet.
The Science of Long-Term Softness
Unlike coated fabrics or blended synthetics that lose their benefits over time, Auragen’s collagen is engineered into the fiber itself.
That means it won’t wash out, wear off, or lose softness with time.
Each garment stays breathable, smooth, and supportive, maintaining that fresh, “first wear” feel long after cotton begins to fade.
Because true quality isn’t about how it starts, it’s about how it endures.
Everyday Essentials, Elevated
Auragen isn’t here to replace cotton; we’re here to evolve it.
Our collagen-infused basics bring timeless comfort into a new era of functionality, sustainability, and skin wellness, creating pieces that work in harmony with the body and the environment.
It’s more than fabric.
It’s a foundation for movement, for balance, for better living.
